For a local business marketing strategy today, use an auto-responder. It’s a marketing tool that will automatically send messages out for you to people who are interested in your business. And it’s the best way to keep in touch with your prospects and customers. The trick is to invite them to become subscribers to messages from you about your business and your products and services. It’s easy, it’s automatic, and is one of the best returns on a marketing investment for your business that you will ever get.
1. Turn anonymous website visitors into subscribers.
When people you don’t know visit your website for the first time, the best ways to start a communication line with these visitors is to offer them something of value in exchange for them giving you their name and email address. This can be a free report, a no-obligation consultation, a trial offer or anything that has a high perceived value and is high quality. Once a visitor has subscribed to your auto-responder you can continue to send them email messages forever, or until they say to stop.
2. Build long term relationships with subscribers with little effort.
Since you can write automated messages in advance and schedule the messages to go out to your subscriber list automatically on any date you specify and any time of day that you specify, your messages can reach all of your subscribers with very little effort on your part. The auto-responder does all the work for you automatically 24/7. When subscribers hear from you on a regular basis you build an expectation that they will continue to hear from you in the future.
3. Enable continuous marketing without hiring more people.
Since an autoresponder is sending marketing messages out to your prospects and customers on a regular basis, you won’t need to hire more people to do this. This will save you marketing dollars and you will get a better return on your investment in the marketing department.
4. Follow-up flawlessly without missing a single customer.
Let’s face it, it’s tough to follow-up with everybody that you meet. By using an autoresponder to send out marketing messages about your business, it will never miss a single prospect or customer who is subscribed to your list. They will always get the messages you send to them.
5. Generate repeat sales due to constant communication.
People who like to do business with you will likely do business with you on a regular basis. Especially if you have products or services that they purchase frequently. By using this automatic messaging system that communicates about your products and services, your customers will be reminded to buy what they need from you on a regular basis – automatically. There’s nothing better than an automated selling tool for a business!
6. Lead more subscribers to your blog or website.
In these messages that you send to your subscribers you can direct them to your blog, your website, your video channel, and your series of articles that you write. All of these different channels that display information about you and your business are helpful. If you have things in your business the people want, then they will want to know about how to acquire these offerings of your business. An auto-responder message can direct them to the exact place they need to be to find out the information they need to make the buying decision.
7. Obtain measurable results.
Autoresponders have built-in measuring devices which will let you know where your subscribers are located. You can also find out which messages are read by the most subscribers and format future messages to get more readers to open them. You can find out when the best time of the day is to send messages to your subscribers so that they read them right away. The autoresponder will keep track of the number of new subscribers each day. Using these results, you can decide what future information and messages you will send to your subscribers.
8. Ensure better e-mail delivery.
Autoresponders are specially designed to get the e-mails that are in the autoresponder system delivered on time to all of your subscriber list. These specialized autoresponder systems work better than other e-mail delivery systems. Therefore you can be confident that your messages are getting delivered to your subscribers.
9. Brand yourself with all the e-mails.
You can brand yourself and your company in your e-mails that you are sending to your subscribers by adding your logo, your tagline, your physical address, your phone number, and anything else that you want to keep emphasis on about your business in the minds of your subscribers.
10. Allows you to easily duplicate your efforts.
You can duplicate all of these tasks once you’ve done them one time for one list. You can have different lists for groups of subscribers in other categories, for different product lines, other services, or any other reason why you would want to have a separate list to send messages to separate subscribers.
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