Updated: Aug 27, 2018
Google Analytics is a free tool that you can used to track data about the way visitors to your site associate with it.
During a search engine optimization (SEO) campaign, you will need to use Google Analytics (GA) to track the performance of your keywords to have a successful campaign. You will be able to know how much traffic each of the keyword brings to your website. GA will open a world of information you probably never knew about visitors on your site.
Here are some benefits of using Google Analytics during an optimization campaign:
1. It is completely free of charge
Despite the fact that it is a free tool, however regardless it offer the same amount of or much more functionalities when compared with other paying tools.
2. Able to find out how your visitors locate your website
Other than the core set of keyword that you are optimizing, you will likewise have the capacity to discover what other keywords your visitors type in to discover your website.
During the initial optimization campaign, the quantity of keywords might be close to nothing. Yet, as time passes by, you will begin getting more keywords being listed on natural postings, due to your overall optimization effort.
3. Able to identify which pages and links your visitors click the most
You will have the capacity to know which are the famous pages and links, and measure whether your optimization campaign is guiding the traffic to the right pages.
4. Visitor segmentation
With this, you will have the capacity to know what number of new visitors that your search engine optimization (SEO) campaign brings to you. You can segment your analytic result by new/returning visitors, topography and referral sources.
5. Able to fine tune your website
With this analytic report, you will have the capacity to fine tune your website, and do another copywriting on any page that isn’t changing over well. At last, it will bring you greater quality prospects, and in this manner increasing more customers in the near future.
With GA, other than collecting data about traffic from Google, you will also be able to collect data traffic from Bing and Yahoo search results with respect to your site and use it to strengthen your stronghold on the search platform. Every marketing campaign on the Internet needs to be tracked in order to make it successful.
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